Forget everything you thought you knew about dressing smart. This season, COS makes the case for styling outside the lines, mixing polished tailoring with playful proportions, unexpected accessories and flashes of colour. The new dress code? Anything but conventional…

New Season Rules

Elevate your style with NYC-inspired fashion as New York Fashion Week kicks off. From uptown elegance to downtown edge, shop the latest denim, statement bags, chic shoes, and more to nail effortless NY chic.

The New York Look | NYFW Style Reset

The New York Times

Out of doors, colours shift with the seasons, and we can’t help but follow suit. Whether you favour fiery reds, deep woody browns and glossy evergreen tones, or the cloudy greys and moody blues that mirror autumn skies, as always Mother Nature knows best.

All The Colours Of Autumn

The first signs of a new season are here, and they’re looking seriously good. Rich chocolate, inky navy and warming burgundy set the tone, while brilliant bags, polished layers and personality-packed accessories provide the finishing touches. Fresh yet forever, practical yet anything but predictable… Now, what to wear first?

Fall’s New Mood

More than mere fabric, cut and colour, clothes are the complex characters that populate the mises-en-scène of our lives. From casual staples to cinematic statements, the designs we wear conjure a visual iconography of time, place, experience and emotion. So as FW26 unfolds, what stories will your wardrobe tell?

FW26: A Close-Up On Chic

Autumn’s arrival ushers in the urge for nesting. It’s a moment for handwoven textiles, tactile ceramics and the beauty and warmth of wood. Our edit of artisanal buys is seasonal shopping at its best – so if you find it hard to resist, well, it’s only natural…

Come Home To Craft

Fine days signal the arrival of fresh trends, with chic shoes leading the way. Discover spring/summer footwear - from must-have thongs to graphic pumps and gladiator sandals.

Fashion-Forward Footwear

The Hot Shoe Shuffle

The weather may not be ‘coat-cold’ just yet, but jackets are definitely required, and fashion is stepping up with a bumper batch. What to look for? Classic styles in relaxed cuts and cropped lengths tick all the boxes for cover-ups with new-season soul.

The best jackets to buy now...

Jacket In

Each season brings its own beauty challenges, and summer can be thirsty work as sun, sea and swimming pools leave skin and hair parched. Heading into autumn, we’re investing in top-to-toe hydration with quenching formulas and replenishing finds. Drink up!


The Hydration Station

Nineties chic is dominating the fashion conversation, and those seeking a counterpoint to the decade’s sleek minimalism are reprising alt-rock attitude. Layered tees, vintage-look jackets, love-worn jeans and tour-bus boots are the route to style Nirvana.

Tough Luxe

Just as fine restaurants offer palate-cleansing bites between courses, so the shift between seasons is a moment for purity in our stylistic choices. Pared-back designs in understated shades offer a fresh start so elegant, you’ll never want it to end.

Clean & Serene

The calendar year kicks off in January, the tax year activates in April, but when it comes to style, September is the month that matters. Fall’s more formal mood trains the spotlight on 9-to-5 chic, so take your lead from our workwear presentation and invest in looks that mean business…

Good Job

As summer draws to a close, we’re readying ourselves for September’s new-semester spirit. Whether you’re a captain of industry, a WFH-er or a student prepping your study space, investing in stylish kit is always a smart move, and these buys are as clever as they come.

Hot Desking

A new school year awaits and it’s time to ready our littlest learners for the classroom. It’s a big step, so we’ve sourced countless clever finds – from playground-proof dressing to funky backpacks and colour-pop pens. Expect top marks in schoolyard style.

Back-To-School Buys 

We’re sensing autumn’s familiar back-to-school buzz and fashion is on the same page, ushering in a uniform of campus classics. From tailored shorts and polo shirts to sporty minis and shiny shoes, invest in these preppy pieces and you might just make Head Girl…

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