Forget everything you thought you knew about dressing smart. This season, COS makes the case for styling outside the lines, mixing polished tailoring with playful proportions, unexpected accessories and flashes of colour. The new dress code? Anything but conventional…

New Season Rules

The first signs of a new season are here, and they’re looking seriously good. Rich chocolate, inky navy and warming burgundy set the tone, while brilliant bags, polished layers and personality-packed accessories provide the finishing touches. Fresh yet forever, practical yet anything but predictable… Now, what to wear first?

Fall’s New Mood

More than mere fabric, cut and colour, clothes are the complex characters that populate the mises-en-scène of our lives. From casual staples to cinematic statements, the designs we wear conjure a visual iconography of time, place, experience and emotion. So as FW26 unfolds, what stories will your wardrobe tell?

FW26: A Close-Up On Chic

The weather may not be ‘coat-cold’ just yet, but jackets are definitely required, and fashion is stepping up with a bumper batch. What to look for? Classic styles in relaxed cuts and cropped lengths tick all the boxes for cover-ups with new-season soul.

The best jackets to buy now...

Jacket In

The calendar year kicks off in January, the tax year activates in April, but when it comes to style, September is the month that matters. Fall’s more formal mood trains the spotlight on 9-to-5 chic, so take your lead from our workwear presentation and invest in looks that mean business…

Good Job

We’re sensing autumn’s familiar back-to-school buzz and fashion is on the same page, ushering in a uniform of campus classics. From tailored shorts and polo shirts to sporty minis and shiny shoes, invest in these preppy pieces and you might just make Head Girl…

Top Of The Class

If you can’t wait a moment longer to start shopping FW26, you’re in luck. Our early-fall edit nails the new season’s big ideas – from lavish texture and couture detail to fresh functional cuts and darkly romantic designs. Time to flex your fall/winter firsts.

Forward Into Fall

Underwear-as-outerwear has been slipping into our wardrobes for a while – all fluid silk, featherlight chiffon and fragile lace. Now early fall finds us in a stylish state of undress, as barely-there buys step out of the boudoir and into night-and-day dressing.

Boudoir Chic’s Big Reveal

Looking for the dress of your dreams? You’ve come to the right place – home to frothy late-summer looks and sculptural early-fall styles; romantic red-carpet gowns and a fresh take on functional classics. With on-trend designs for night and day, it’s your ultimate dress-tination